Why Staged Homes Sell Faster & Attract Higher Offers

Staging with modern lighting and furniture can attract more buyers and increase home value.

Is home staging really worth it? When selling a home, one of the biggest questions homeowners ask is whether staging is necessary. Some see it as an added expense, while others swear by its ability to attract buyers and increase offers. 

To get a clearer picture, I sat down with Ashley Nault from A Well-Dressed Home, a professional home stager in New Hampshire. We discussed how staging impacts a home’s selling potential and what sellers should know before listing.

The purpose of home staging. Home staging is more than just decorating. According to Ashley, its primary purpose is to help potential buyers visualize themselves in the space. A well-staged home highlights the best features of a property. It makes it feel warm, inviting, and move-in ready. Not only that, but buyers often make decisions based on emotion, and a professionally staged home creates a welcoming atmosphere that can lead to quicker and more competitive offers.

Staging’s impact on sale price and market time. Many homeowners hesitate to stage their homes due to the perceived cost. However, statistics show it can be a worthwhile investment. According to industry research, staged homes sell 73% faster than unstaged properties and can bring in up to 20% higher offers. Ashley noted that buyers today are more likely to browse listings online before scheduling a showing.

Home staging plays a crucial role in making a property stand out in a competitive market.

 A staged home also looks better in professional photos. This is due to more interest and more foot traffic. Therefore, it increases the likelihood of a quicker sale. Remember: your home’s showings do not just happen in person—buyers view your home first through photos online. This makes a great first impression and will more than likely help them decide whether to visit your home or not. 

Key elements of effective staging. Staging doesn’t always mean renting all-new furniture or undergoing major renovations. Even small changes can make a significant difference. Decluttering is the first step as excess furniture and personal items can make a space feel smaller and less appealing. Neutralizing bold colors and personal decor also lets buyers focus on the home itself rather than the current owner’s style.

Good lighting and furniture also help make spaces feel more inviting. Properly arranged furniture helps define the function of each room. In addition, fresh paint or modern hardware can also create a more polished look without requiring a major investment.

When to start staging. Ashley recommends to begin preparing homes for the market at least a few months before listing. This allows time for decluttering, making minor repairs, and scheduling professional staging if needed. Waiting until the last minute can limit options and potentially delay the sale.

For those unsure whether their home needs staging, it’s best to consult with a professional who can provide recommendations tailored to the property. Some stagers offer advice on small changes homeowners can make on their own, while others provide full-service staging by bringing in furniture and decor to create a model-home feel.

If you're a real estate agent in New Hampshire, consider connecting with Ashley from A Well-Dressed Home or finding a skilled local stager to enhance your listings. If you have any real estate questions, you can also reach out to me at 603-557-6661. I’m always happy to help!